Thank you and we’re off!

Firstly, thank you to all those of you (69 bloggers!) who filled in our survey asking you what you want to see at Eat Drink Blog 3. We’re analysing the results now and this information will feed directly into the conference program and format.

We’re now in the midst of planning for Eat Drink Blog 3 (EDB3) now and things are moving quickly.

Our first meeting the other night was attended by EDB3 committee members AlexAmandaErin, Celeste, ChristinaKirsty and Natasha. We got through an enormous amount of information, ate some pretty fine pizza, and have since been working away on our individual tasks.

To help make the organisation of Eat Drink Blog 3 as efficient and productive as possible we’ve decided that Amanda and Christina will be co-chairs of the committee, while Kirsty has kindly offered to be secretary. Thank you for volunteering, Kirsty!

We’ll have more news for you very soon. In the meantime, you can subscribe to receive blog updates at the top right hand corner. Don’t forget to follow us on Twitter either.


Eat Drink Blog 2011: Post Conference Wrap and Media Kit Resources

A massive thank you to all those who attended Saturday’s Eat Drink Blog 2011 Conference in Sydney – a full day that ran from registration at 9am to the official close of dinner at 10:30pm – with every spare minute crammed with content. We were most impressed with the fantastic turnout of foodbloggers as we’d initially aimed for 80 attendees but on the day we had a total of 87 confirmed conference registrants. Amazingly, with the exception of the Northern Territory, we had representation from every other state and territory around Australia – a truly national conference! And we couldn’t have asked for a nicer bunch of bloggers to attend the conference either! Despite many having met for the first time, we noted smiles and enthusiasm aplenty and by the end of the conference day, many of you were getting on like old friends. You guys are awesome!

We’d encouraged tweeting during the day, and boy did you oblige. The day’s proceedings were so well tweeted and so many #eatdrinkblog2011 tweets flooded the Twittersphere that for a while, #eatdrinkblog2011 was even a trending topic!

Many thanks to the many guest presenters and panelists who gave up their time and in many cases, forked out significant amounts to travel interstate and present at this conference. We are so grateful for your contribution to the day!

Thank you also to the sponsors who gave very generously to the day – without their generosity, this day could not have been as well equipped and catered as it was and importantly, we couldn’t have made it free to all the conference attendees.

And lastly on behalf of the other organisers – a very big thank you to the staff that chipped in on the day – Tammi our MC; Christina and Peggy our photographers; Vicki our videographer; Thang our social media manager; and Anna our interviewer.

Below we have provided some links to information about the some of the conference sessions including presentations (where available), presenter profiles, menus, recipes and attendees featured during the day.

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Food, recipes links and more:

Conference venue provided by Electrolux

Name tags and lanyards provided by bookarestaurant

Breakfast, morning tea and afternoon tea pastries provided by Brasserie Bread

Breakfast menu

Morning tea

Afternoon tea

Fruit platters provided by IMPACT Communications Australia

Coffee on the day provided by Toby’s Estate

Juice Bar provided by Breville

Juice bar recipes

Delice macaron tower and Lindor chocolate balls provided by Lindt

Drinks provided by Daylesford and Hepburn Mineral Springs

Lunch and lamb masterclass provided by MLA, prepared by Nonie Dwyer

Nonie Dwyer Chef profile (below) and photo

Nonie Dwyer is a chef whose passion for seasonal, local and ethical food has been honed by years working in the UK. From a multi award-winning restaurant in Scotland, to Michelin-starred restaurants in England, to three years as sous-chef and acting head chef at the famous River Cottage Headquarters working for Hugh Fearnley-Whittingstall. This role was as diverse as it was enjoyable, including cheffing, teaching, recipe development, food styling and TV production work. The role allowed Nonie to develop her love of butchery and make delicious use of every part of an animal. One of Nonie’s first butchery lessons was teaching one of Gordon Ramsey’s head chefs. Everything has seemed easier since.

Lunch recipe: slow cooked shoulder of spiced lamb

Beef and lamb cuts chart (although I note there is no lamb bacon cut)

Crab workshop by Kingsleys

Singapore chilli crab recipe

Conference dinner provided by Kingsleys Steak and Crabhouse

Conference dinner menu

Chargrilled flat iron steak with chimichurri slow roasted beef tenderloin recipe

Information on kiss chillis (the pickled chillis used in the conference dinner entree)

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Presentation links:
Note: no presentation slides were used for the Food photography workshop; Food Styling workshop; Crab masterclass; Bread masterclass; Monetising and professional blogging; Food Culture and Ethics.

Legal panel

Presentation on copyright regarding use of pictures and recipes, courtesy of Dominic Villa

Presentation on defamation, courtesy of Stephen Estcourt, QC

SEO session

Presentation on SEO for blogs, courtesy of Michael Gall

Writing seminar

Presentation on how to make your writing shine, courtesy of Valerie Khoo

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Confirmed attendees present at Eat Drink Blog 2011:

For those interested, we have listed below all the bloggers that attended Eat Drink Blog 2011 (in alphabetical order):

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Conference day prize winners:

Our sponsors generously provided conference day prizes with total prize pool worth $950!

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And as you would have noticed with all the cameras and AV gear around on the day, plenty of photos were taken throughout the day as well as interviews with all the presenters. All of these will be available within the next week in the Eat Drink Blog media hub. But for now, here’s a small sneak peek from the day…

Breakfast pastries at EDB2011 courtesy of Brasserie Bread

Breakfast pastries courtesy of Brasserie Bread

Fruit platters at EDB2011 courtesy of IMPACT Communications Australia

Fruit platters courtesy of IMPACT Communications Australia

Delice Macaron Tower and Lindor balls courtesy of Lindt at EDB2011

Delice Macaron Tower and Lindor balls courtesy of Lindt

Tammi Jonas (@tammois) the MC for Eat Drink Blog 2011

Tammi Jonas (@tammois) the MC for Eat Drink Blog 2011

Dominic Villa (@under_exposed) presenting at the legal panel, EDB2011

Dominic Villa (@under_exposed) presenting at the legal panel

Stephen Estcourt (@stephenestcourt) presenting at the legal panel with Tammi as MC

Stephen Estcourt (@stephenestcourt) presenting at the legal panel with Tammi as MC

Michael Gall (@MyAchingHead) presenting at the SEO seminar, EDB2011

Michael Gall (@MyAchingHead) presenting at the SEO seminar

Valerie Khoo (@valeriekhoo) presenting at EDB2011 Writing Seminar

Valerie Khoo (@valeriekhoo) presenting at Writing Seminar

Lunch prep underway Eat Drink Blog 2011

Lunch prep underway

Nonie Dwyer presenting the EDB2011 lamb masterclass

Nonie Dwyer presenting the lamb masterclass

Chef Lars Svensson of the Kingsleys Restaurant Group presenting the Crab Workshop at EDB2011

Chef Lars Svensson of the Kingsleys Restaurant Group presenting the Crab Workshop

Matt Brock of Brasserie Bread presenting the Bread Masterclass at EDB2011

Matt Brock of Brasserie Bread presenting the Bread Masterclass

Quentin Jones presenting at the EDB2011 Food Photography Workshop

Quentin Jones presenting at the Food Photography Workshop

Peter Georgakopoulos' (@souvlakiman) Food Styling Workshop in full swing

Peter Georgakopoulos' (@souvlakiman) Food Styling Workshop in full swing

One of the creations in the EDB2011 Food Styling Workshop

One of the creations in the Food Styling Workshop

The entree from the EDB2011 conference dinner at Kingsleys - featured is the smoked yellowfin tuna carpaccio with pickled chilli and pistachio

The entree from the EDB2011 conference dinner at Kingsleys - featured is the smoked yellowfin tuna carpaccio with pickled chilli and pistachio

For those that have a post on the conference day – if you haven’t already then please email the link to us and we’ll add you to the growing list of blog posts already featured here.

And don’t forget – we still have the Eat Drink Blog 2011 Photography Competition – entries close this Friday with some excellent prizes on offer, and remember you have to be in it to win it!

Many thanks again for all that attended and made the 5th November Eat Drink Blog day possible!

Simon, Jen, Reem and Trina

Eat Drink Blog 2011 conference organisers


Conference Media & Poll

We’ve already outlined the planned content for conference attendees via the conference program, details of which have been amended recently. However, we have yet to make an announcement regarding the content we intend to provide to food bloggers from around Australia that, for whatever reason, were unable to attend.

The additional content that we intend to provide are as follows:

  • Live Tweets – Thang (Noodlies) will be the dulcet keystrokes behind the @eatdrinkblogau Twitter account on the conference day, posting insights and images of the day’s events.
  • Photos – Christina (the way it crumbles), along with a fellow associate Peggy, will provide the official photos for the conference. These images will be used for the live tweets (above) and will also be available on the Eat. Drink. Blog. Media Hub after the conference.
  • Videos – Vicki, an associate of Jen (Jenius), will be the primary camera operator and video editor. Video of the conference will be gradually released over time on the Eat. Drink. Blog. Media Hub as they’re produced.

Speaking of video, we would like to get a sense of what content you would be interested to see, either at the conference and/or as video. A poll has been setup at the end of this post. If you could spare a moment to fill in the poll, we’d very much appreciate it as it will help us to prioritise and focus on the content to be provided.

Due to the nature how various conference segments are presented, we may not be able to provide a full video coverage. However, we’ll do our best to provide relevant content where possible.

If you want to join in on the action as it unfolds, follow the official Twitter account @eatdrinkblogau. If you intend to tweet about the conference, please use our official hashtag #eatdrinkblog2011.

For more details regarding each segment, refer to the conference program.


A quick update and the final program

Now that it’s under a month to the second Australian Food & Drink Bloggers Conference, Eat. Drink. Blog. 2011, I think it’s time to reveal the final program!

But first, I ‘d like to address some of the questions the Organising Committee have been receiving. So here’s a quick update –

The Organising Committee

There is no formal ‘Australian Food Bloggers Association’ as such. This conference is the result of the success of Eat. Drink Blog. 2010 held in Melbourne, and the initiative of the bloggers who pulled the conference together and those who participated. The 2011 Organising Committee was formed in March 2011 based on a process of volunteering. The 2011 team in the early stages consisted of Reem, Trina, Simon, Danny, Becca, Petra and myself. Due to work and personal commitments, the team was reduced to Reem, Trina, Simon and myself.

We’d like to take this opportunity to recognise the enormous amount of effort contributed by Reem, who had to pull out of the Organising Committee a few months ago, and actually won’t be attending the conference as she is expecting a baby!

Also thanks to these new volunteers who will be assisting us with the running of the conference – Thang, Christina & Tammi.

How We Started

As the conference is solely for the benefit of bloggers, we conducted a survey in mid March to best understand how we should structure this conference. And based on this feedback, the Organising Committee have been meeting up regularly, 1-2 times each month, to formulate the program and secure sponsors and presenters.

Attendence and Costs

There is no payment required to participate in the conference or attend the dinner. We’ve relied heavily on the generousity of sponsors to make this event happen.

We opened up registrations for attendence last month and put in place some criteria to make the selection process as fair as possible. There is a cap on the size of the conference due to organisational constraints.

Communications

It has come to our attention that not all bloggers have been aware of the conference. We (the Organising Committee) were under the assumption that we’d covered all the bases, as announcements were made via the Australian Foodbloggers Google Group as well as promoted via our personal Twitter accounts. Our apologies to those who’ve missed out on information regarding the conference.

To steamline this process, we’ve since created an official Twitter account: @EatDrinkBlogAU.

The official hashtag for the 2011 conference is: #eatdrinkblog2011.

It goes without saying that you should also check the official website or subscribe to the RSS for other formal announcements.

What’s Next

We’ve just confirmed all the presenters and sponsors, so below is the final program! Woohoo!

If you haven’t done so yet, we highly recommend everybody entering the photography competition! We’re looking into some potential changes to improve the competition. Keep an eye on this site and on Twitter for updates and further details.

So that’s pretty much it. Feel free to leave a comment below if you have any questions, otherwise on behalf of the Organising Committee, I look forward to seeing some of you soon!

The Final Program

MC: Tammi Jonas (Tammi Tasting Terroir)

Time Activity
9:00am – 9:50am Registration and Breakfast at Electrolux Demonstration Showroom
9:50am – 10:00am Formal Welcome
10:00am – 10:30am Seminar: Legal When it comes to blogging, is the law a friend or foe? Pick the brains of our resident food loving legal experts on all matters relating to blogging: Dominic Villa (@Under_Exposed), barrister and owner of the Seven Wentworth Chambers; and Stephen Estcourt QC (@stephenestcourt), who has held esteemed positions from chair of the Tasmanian Independent Bar to President of the Australian Bar Association.
10:30am – 11:00am Seminar: SEO How to think like a search engine optimiser – Michael Gall (My Aching Head) will demonstrate how an SEO approaches blogging and how that can apply to us as Aussie food bloggers.
11:00am – 11:30am Morning Tea
11:30am – 12:30pm Seminar: How to make your writing shine Writing seminar led by Valerie Khoo; journalist, author, entrepreneur and founder of the Sydney Writers’ Centre in Milsons Point.
12:30pm – 2:00pm Meat Masterclass and Lunch Lunch will be provided by MLA and prepared by Nonie Dwyer, who has just returned from a long stint as chef at the reknowned River Cottage with Hugh Fearnley-Whittingstall. This will be followed by a lamb butchery masterclass run by Nonie.
2:00pm – 3:00pm Concurrent Workshops I – Food styling; Food photography; Crab Masterclass
3:00pm – 4:00pm Concurrent Workshops II – Food styling; Food photography; Bread Masterclass
4:00pm – 4:30pm Afternoon Tea
4:30pm – 5:00pm Panel Session: Monetising and Professional Blogging You’ve got a well-read blog – now what? A few of Australia’s leading bloggers [Jennifer Lam (Jenius), Jules Clancy (The Stone Soup) and Michael Shafran (Gosstronomy)] talk about ways to commercialise your efforts.
5:00pm – 5:30pm Panel Session: Food Culture A rare one-on-one session with Simon Marnie about the evolution of food culture in the media
5:30pm – 6:00pm Audience Q&A Session: Ethics Blogging and ethics – are they mutually exclusive? Hear thoughts from Zoe Bowman (Progressive Dinner Party) and voice your own thoughts on the matter
6:00pm – 6:10pm Wrap-up and Prizes
8:00pm – 10:30pm Dinner at Kingsleys Steak and Crabhouse

Concurrent Workshops –

Each of the different workshops run for an hour and will cater for about 20-odd attendees. Simply choose which workshop you would like to attend on the day.

Food Styling Workshop

When it comes to getting that perfect shot, Peter Georgakopoulos (Souvlaki For The Soul) will show you how to “mix and match” props to make the food the real star.  This session aims to be fun with a “no rule” approach and allowing your personal creativity to shine. Includes hands on exercises with food and props.

Food Photography Workshop

Quentin Jones, photographer for SMH will share his professional eye for food photography.

Crab Masterclass

Join Lars Svensson, Group Executive Chef of Kingsleys Restaurant Group, as he demonstrates how to select, clean and prepare a Singaporean Chilli Mud Crab (Queensland Mud Crab in a sticky sweet chilli tomato sauce with coriander, ginger and lime) from scratch.

Bread Masterclass: Sensory Evaluation Techniques for Sourdough

From ingredients, process and finished product learn how to evaluate the perfect sourdough. We’ll show you how to assess and grade all the sensory attributes for sourdough we look at Brasserie Bread so you can be the judge of a perfect product. This will be a hands on work shop so bring your taste buds with you.

Special thanks to these sponsors –

  • Electrolux for the conference venue
  • Toby’s Estate who will be providing tea, coffee, a barista and a prize giveaway
  • Breville who will be providing a juice bar and a prize giveaway
  • Daylesford and Hepburn Mineral Springs Co. who will be providing non-alcoholic beverages
  • Brasserie Bread who will be providing breakfast as well as morning and afternoon tea and prize giveaways
  • Meat and Livestock Australia who will be providing lunch and a prize giveaway
  • Pacific Restaurant Group who will be providing dinner
  • Lindt for providing a Delice Macaron Tower and three prize giveaways
  • Impact Communications Australia for providing a fruit stand & sponsoring the photography competition

Post conference dinner –

The conference dinner at Kingsleys is the last of Eat Drink Blog 2011 official organised conference activities. For those looking to kick on after the conference dinner or others seeking to meet up with conference attendees, the closest venue to Kingsleys is the nearby Woolloomooloo Bay Hotel on Bourke Street, which conveniently stays open until 2am.


Preliminary Program for Eat. Drink. Blog. 2011 Announced!

After countless meetings, emails and phone calls, the Organising Committee is excited to finally reveal the preliminary program for Eat. Drink. Blog. 2011!

The conference this year will be held in Sydney on Saturday, 5th November 2011, at the Electrolux Demonstration Showroom at 163 O’Riordan Street, Mascot, followed by a dinner at Kingsleys Steak & Crabhouse at Restaurant 10/6, Cowper Whard Road, Woolloomooloo.

The program will be a mix of seminars, panel sessions and workshops, so there’s hopefully something for everyone.

We will soon be confirming the workshops timetables and hosts but in the meantime, here’s the full list of workshops which we’ll be running –

  • Food Writing
  • Food Styling
  • Food Photography
  • Crab Masterclass
  • Bread Masterclass
  • Wine Masterclass

Similarly with the panel sessions and seminars, stay tuned for announcements of the presenters and speakers.

Time Activity
9:00am – 9:50am Registration and Breakfast
9:50am – 10:00am Formal Welcome
10:00am – 10:30am Seminar: Legal
10:30am – 11:00am Seminar: SEO
11:00am – 11:30am Morning Tea
11:30am – 12:30pm Concurrent Workshops I
12:30pm – 2:00pm Meat Masterclass and Lunch
2:00pm – 3:00pm Concurrent Workshops II
3:00pm – 4:00pm Concurrent Workshops III
4:00pm – 4:30pm Afternoon Tea
4:30pm – 5:00pm Panel Session: Monetising and Professional Blogging
5:00pm – 5:30pm Panel Session: Food Culture
5:30pm – 6:00pm Panel Session: Ethics
6:00pm – 6:10pm Wrap-up and Prizes
6:10pm – 7:00pm Pre-Dinner Drinks
8:00pm – late Dinner

Also special thanks to the following sponsors for making this event happen:

  • Electrolux for the conference venue
  • Toby’s Estate who will be providing tea, coffee & a barista
  • Breville who will be providing a juice bar
  • Daylesford and Hepburn Mineral Springs Co. who will be providing non-alcoholic beverages
  • Brasserie Bread who will be providing breakfast as well as morning and afternoon tea
  • Meat and Livestock Australia who will be providing lunch
  • Pacific Restaurant Group who will be providing dinner

More details on attendee registrations will be released  in the coming weeks.


Presentations

Everyone who attended the conference learned  something new, whether it was about SEO, wordpress v blogger or simply why people blog…here are a round up of the presentations that were made available. Hopefully more to come!:

Penny’s Presentation on How to be Social

Brian Ward’s Presentation on hyperlocalism

Nola James Presentation on Photography

Ellie Won’s presentation: Delicious

Stephen Escourt QC who couldn’t make it, contributed this excellent piece about the Lessons of the “Coco Roco” Case for Foodbloggers: Don’t get Caught in the Mincer

There was some fascinating discussion around WordPress v Blogger.  Phil Lees has some tips for moving for those who want to give it a go.


Eat. Drink. Blog Schedule

Get ready folks, the Eat Drink Blog 2010 Schedule for conference attendees has now been released.

But if you just want to know where you need to be and when, here are the details in a snapshot.
DATE: Sunday 21st March, 2010
VENUE: THE ESSENTIAL INGREDIENT, Prahran Market, Elizabeth Street, South Yarra (map)
TIME: Registration at 8.45am for a 9.30am commencement.

Further information will be coming thick and fast in the next few days, so keep checking back for updates!